Writer Wednesday—Marketing Results


Last week, I gave you a list of possible sites to market your book, and now, as promised, I’m going to tell you what happened:

I submitted REDUCED to Kindle Books and Tips and was told that my book would be blasted at 9:00 a.m. on Friday; it was. It went live on their blog at 2:00 p.m. The email and the blog had a list of half a dozen books, and mine was near the bottom; the higher-paid featured book was on top, of course.

My cost: $25

My sales, twenty-four hours after the blog went live and twenty-nine hours after the email was sent: 50.

That’s a pretty big jump, and yes, I’m happy about that! I may well do it again, but I want to try a couple other sites first, just to get some perspective. But I’m not going to go crazy with this; I’ll do another one next month.

I also, starting in November 2014, hired Breakthrough Promotions. They are a publicists out of Texas, and they have quite a few media connections. They offer different packages, depending on your needs, and my contract with them runs six months, through April 2015.

I’ve had three online features, plus five radio interviews—two in California, and one each in NY, Virginia, and Orlando; I have one more scheduled, to date, in March.

As for sales, my December sales from 2013 to 2014 doubled, and my January sales—not counting the most recent promotion above, tripled.

So, yes, I think this is worth it. For me. It might not be for you. That’s something only you can decide, based on your book(s), your career, and your finances. Some authors thrive on media appearances, some would rather hide in a closet—but the only way to sell books is to get yourself, and your books, out there. And sometimes that means spending a little cash.

Fan Friday—Reading Books


Everyone reads books, right? Well, no, in fact, adults read less now than they used to. And as far as books go, no, Facebook doesn’t count!

Me, I prefer real books. The smell, the feel, the printed page . . . But I’ll read just about anything in a pinch: cereal boxes were a favorite when I was a child, because my mom didn’t like me to read at the table, even the breakfast table, because I could drag it out for an hour.

What kinds of books do I like? Some science fiction—I like to be able to pronounce words, even if only in my head, without a struggle each time; and it has to be believeable, as in “what if?” I like historical fiction, too, both the regular kind and the mash-ups, the “what ifs.” Murder mysteries, yes, especially series. Paranormal, magic, other-worldly, ghost-type stuff. Things that make you go “hmmm.” I like westerns, too.

To be specific, in no particular order, I like:

Stephen King

Dean Koontz

John Grisham

James Patterson

Tim LaHaye

Frank Peretti

Sidney Sheldon

Walter Farley

Patricia Cornwell

Zane Grey

Danielle Steel

Louisa May Alcott

Laura Ingalls Wilder

I also have a lot of author friends, and I’ve read many of their books—which I loved! But I also haven’t read and re-read them over decades, because, well, they weren’t available until the last few years. So if I left you off the list, don’t worry—ten years from now, you’ll be on a new list!

I have, at the moment, three favorite books whose authors aren’t mentioned above because I’ve only read one of each of their books:

Margaret Mitchell, Gone with the Wind

Elizabeth Goudge, The Little White Horse

Mira Lode, The Grandma in the Apple Tree

And I highly, highly recommend all three! Obviously, the first one will take a sort of time commitment from you; the second would be considered, today, YA, and the last one is a children’s book. But they all fired my imagination, I still think of them fondly, and yes, I own copies of each.

What books and authors are your favorites, old or new?