Hey, SHTF peeps – it’s been a while, huh? Well, I’m a little busy with a lot of this-and-that going on, but I’m back now, and posing a question:
If you believe that a collapse (fill in your preference) is imminent, would you start a business? Would you continue to run your own business – probably yes, considering you know, income and all that? But most importantly, would you try to increase and build that business?
Okay, that was more than one question, but seriously – what I want to know is why, if you believe civilization as we know it could come to an end, you’d continue to strive to reach particular goals.
We opened our bookstore almost two and a half years ago, and now that we’re facing closing up shop in the next few weeks, I’m trying to pull together those two things: why struggle to stay open, if SHTF is coming? I mean, books aren’t going to be a priority right after an apocalypse, although I can safely say that E-books are going to disappear as the grid goes down and “charging a device” becomes obsolete. All those folks who proudly disdained paper books are gonna be really, really sorry!
Now, depending upon how long the immediate crisis lasts, and for many people it will be an ONGOING crisis, just to obtain food, water, and shelter – not to mention medical care, self-care of course – and others will work long, hard hours just to survive, but eventually books will be back in vogue.
And needed. After all, I doubt school will be session, right? The schools we have now, that is. And kids will still need to learn, adults will still need entertainment as well as lifelong learning. And new skills.
So at some point, books will be back, and popular, and necessary.
In the meantime, how do you reconcile what you do now with SHTF? If you work for someone else, obviously it’s a paycheck. Which you can use to prepare for the future. But a business? What’s the point?