blog « Robin Writes

The other day, I asked a publisher friend of mine WHY she hadn’t warned me about this publishing business thingy. Her answer: misery loves company. Of course, she added a few “hahahas.”

Sigh.

So here’s the short version:

Many of you know that self-publishing, or SP, still operates under a stigma of sorts. Not from readers – they probably couldn’t tell you “who” published their favorite books. Amazon certainly doesn’t care, ha, neither do Kobo or B&N online. Now, getting your SP books on the shelves at B&N, that’s another topic altogether.

The problem is booksellers. Most booksellers. They claim bad writing, poor grammar, nonexistent editing, lousy covers, etc. And sure, some SP books have all these issues – maybe even most of them. And booksellers simply don’t have time to vet every SP book that comes across their counters, which means they can’t recommend them and, therefore, won’t often try to sell them.

Well, I thought, I can solve that – I started a publishing company. Now, SP authors can pretty much say their books are published by _________ and get away with it – unless they run up against a savvy bookseller who does some checking. Not many do, but it’s really simple. If you Google a “publisher” and it comes up showing the author as owner and ESPECIALLY if they’ve only published the author’s books, well, it’s an SP book.

Knowing all of this, I went the legit route – we already had a SAN, thanks to the bookstore, so it was simple to create an imprint and put out a call for submissions. We received quite a few since we started the publishing house, and we’ve chosen two so far with a third being announced in the next couple weeks. We plan to put out print and e-books of just six titles this year, more than likely increasing that in 2014. But here’s the BIG announcement:

SEVEN DIRTY WORDS, a contemporary romance by CHARLOTTE HOWARD, is being launched next Tuesday, January 29!

Let me show you the process that Charlotte’s book went through, which of course is the same process for all of RHP’s books:

First, the submission. The ms is read by at least two beta readers who give their recommendations – whether they like the story or not. Then we make a decision as to the sales potential of the book and, if it’s positive, we offer the author a contract. We do NOT CHARGE FEES for anything. ANYTHING. We are traditional publishers, we take the risk.

The author decides if he likes the contract, if it’s acceptable; if not, there’s a little wiggle room for negotiation. A little.

Then RHP makes the announcement, adds the author to our website, and starts promotional work. Simultaneously, the ms is sent to our editor and to our cover designer. After these two things are finished, both are sent to the author for approval. Line edits are done one more time, to make sure everything is in place and coherent.

When the cover design is completed, promo materials are ordered, and the ms is formatted. We schedule a launch party at the bookstore, send out postcards to bookstores all over the country, and keep promoting the book. We arrange press releases, giveaways, and interviews.

On the release date, the book is available in print and all e-formats.

Simple, right?

Oh, if only I’d known!

Later today, you’ll be able to read a review of SEVEN DIRTY WORDS on the Creve Coeur Patch and Goodreads, and very soon we’ll be announcing a giveaway on Goodreads. The launch party is set for January 29, and we’ll have refreshments and a giveaway there too, and Charlotte will be joining us via Skype!

Today’s guest post is from Misha Burnett, author of Catskinner’s Book. I’ve already reviewed it on Goodreads, but I’ll tell you again that it’s definitely something amazing!

Misha Burnett:

“Is There Such A Thing As Genre?

“Silly question, right? The Amazon Kindle store lists eighteen separate genres and a total of forty-three sub-genres, and I’m not counting the ones based on age of readership or country of origin.

“Granted, there’s a certain degree of overlap. Under Historical Fiction, there is a category for Romance and under Romance, there’s a category for Historical, for example. Which only makes sense, since Amazon is looking to sell books and they want to make sure that there are plenty of ways for a reader to find a particular type of book.

“But, honestly, what does a genre actually tell you about the book?

“Well, it might tell you the setting, like Western or Epic Fantasy. It might tell you what sort of events happen in the book, like Mystery or Romance. It might tell you that it’s scary (Horror) or funny (Humor). It might tell you what age group it’s written for, or that it’s written for a particular gender or sexual orientation.

“But… there is YA Western Mysteries and Gay Historical Romance and Humorous Science Fiction. There’s the whole class of Literary Fiction, which seems to mean “Fiction That Doesn’t Fit Into Any Other Category.”

“Let’s face it, the whole concept of genre has been defined reactively. Somebody writes a popular book about a trial, and then a lot of other people write books about trials, and then all of a sudden bookstores and libraries need a shelf for all these books about trials and somebody comes up with the name Courtroom Drama to put on the shelf. Presto, a new genre.

“So really, all a genre tells us is that a work is, in some way, similar to something that has come before. Which is handy for marketing people, but can make some of us feel like the unpopular kid who gets picked last for kickball every time.

“Let’s start with an example opening:

“A pair of detectives are called to a crime scene. The victim is lying in bed, naked, his throat torn open. Despite the wound, there is no blood on the bed, or the surroundings, or—forensics indicates—left in the body. Around the room all of the mirrors have been smashed.

“Okay, at this point, the audience is thinking “vampire”, and the knee-jerk reaction is to label it as Horror, but is that really the best fit for the story?

“There are a lot of places the story can go from here—it could be a real vampire (Horror), it could be someone who thinks she is a vampire (Psychological Thriller), it could be someone trying to make it look like a vampire killing to confuse the police (Police Procedural), it could be an alien organism that lives on blood (Science Fiction).

“But suppose we want to mix things up a little?

“Two homicide detectives, Joe and Samantha, are called in to investigate a bloodless corpse. Joe is a cynical street cop who rose through the ranks, Sam is college educated. The two have a running conflict, with Joe seeing Sam as lacking real world experience and Sam seeing Joe as close-minded.

“More bodies surface, and as the case progresses evidence mounts that the killer has more than human abilities. Sam begins to suspect that there are such things as vampires, but they are not supernatural. Instead, she gathers evidence that there is, living alongside human beings, another species that can pass for human, but is a non-human predictor evolved to hunt humans.

“Joe, of course, rejects her theory and does everything he can to dissuade her. At the climax, Sam comes up with incontrovertible evidence that this sub-species is real, at which point Joe reveals that he knows—because he is one of them. They have learned to live among humans quietly, without drawing attention to themselves. The “vampire killer” is a rogue element, one of them who has gone crazy and thinks she’s a “real” vampire. Joe was assigned by his people to cover up the crimes of the rogue vampire, and has been trying this whole time to keep Sam from the truth, to protect her.

“Now that Sam knows too much, he’s going to have to kill her.

“So what is this story? Horror, Science Fiction, Psychological Drama, Police Procedural? Yes, all of the above. Heck, we could even throw in some chemistry between Joe and Sam and add Romance to the mix. (And then we can have a scene where Sam says, “Everything you told me was a lie!” and Joe can reply sadly, “No, not everything…” and there won’t be a dry eye in the house.)

“I don’t think this is outrageously complicated plot, either. Whitley Strieber wrote a number of novels which followed similar lines—The Hunger and The Wolfen, for example, both of which ended up being made into films.

“What’s more, I think that Joe & Sam vs. The Bloodsucker (working title) would be well received by a large audience. Done well, it would be the kind of story that has me staying up late on a school night because I just have to find out what is really going on. There’s plenty of room for tension, some danger, good character chemistry, and a heart wrenching betrayal at the end.

“But how would our hypothetical author market this book? There are a lot of sites for self-published authors to get the word out about their books, but the ones I’ve seen are locked into the old genre model. You have to put a simple label on your work before you can even register it, most of the time.

“One solution is to just pick a genre and stick to it. Say, okay, it’s Horror, and I’m going to list it as Horror everywhere I post it. That’s probably the easiest (it’s what I’ve been doing with my own first novel, Catskinner’s Book—I just call it Science Fiction and leave it at that.) We can always explain more about the book in the description field. The advantage is that someone who is looking for it will find it in the same place on every site—the disadvantage, of course, is that by limiting it to one genre it might never be seen by other readers who would enjoy it, because they’re searching for Crime Fiction instead of Horror.

“Another way is to tailor the genre to the site. If it’s a site that specializes in mysteries, call it a Mystery. On a sci-fi site, call it Science Fiction. It’s not dishonest, exactly, but I wonder how the site administrators would react to knowing that the same book was on different sites as different genres.

“My personal preference would be to leave it blank, but I have found that on sites that allow works to be posted as “unclassified” or “not applicable” those categories are darned tough to just happen across by accident. And who goes looking for “unclassified” novels?

“Of course, one could always try to introduce a new genre. Call it Cryptozoological Detective Fiction and lobby sites to include that in their listing. Some of them probably would (most folks that I have met that are interested in supporting independent authors bend over backwards to be accommodating) but unless we a handful of sequels up our sleeve it’s going to be a darned small listing.

“Here’s the part where I’m supposed to offer the solution and explain how in one simple step we can all get around the problem of genres, and maybe supply a cute little “Escape The Bondage Of Genres!” badge for you to post to your blog.

“Sorry, I’m not real good at following rules. I’d love to be able to offer one, but nothing simple and easy comes to mind. I do think things are changing, and I think the Amazon’s forty-three sub-genres is an indication of that. I suspect that we are moving towards a multi-dimensional classification system, much like Pandora has done for music classification, but we’re a long way from that now.

“I would like to encourage both writers and readers of fiction (and if you’re a writer I hope you are also a reader) to be flexible in your understanding of fiction, to be willing to look in the cracks and think outside the box. That’s where the fun is.”

Misha Burnett is a self-educated poet and novelist. In August 2012 he released his first novel, Catskinner’s Book, and is currently working on a sequel. He considers his work Speculative Fiction, and draws heavily upon the literary tradition of the New Wave science fiction authors of the 1960s and 1970s, including William Burroughs, Samuel Delany, and Phillip Dick, as well as his own life experience. He lives and works in Saint Louis, MO.